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The data on university decisions
The numbers every student should know.
Research on what actually happens when students don't plan.
68%
chose the wrong program
HEQCO Ontario
400+
students per guidance counselor
Canadian School Boards
$32K
debt from switching programs
Statistics Canada, 2023
2.4x
more likely to graduate on time when program fits your personality
1 in 3
Canadian undergrads switch programs or drop out in year 1 or 2
How students actually make their university decision
Parental pressure or suggestion41%
What friends were doing28%
Salary expectations alone22%
Genuine self-reflection or research9%
What students wish they had done differently
Researched programs more deeply74%
Talked to people already in the field61%
Considered more than 2 schools58%
Taken more time to understand themselves52%
The real cost of the wrong program choice
1
Lost tuition — up to $8,000 per semester
Switching programs means repeating courses. One bad semester costs more than the most thorough research upfront.
2
Lost time — average 1.4 extra years to graduate
Students who switch take significantly longer to finish, delaying career start and compounding debt.
3
Lost confidence — 44% report feeling behind peers
Students aligned with their program report significantly higher wellbeing and are far more likely to finish.
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Sources: Higher Education Quality Council of Ontario · Statistics Canada · Canadian School Boards Association · Maclean's University Survey 2023 · Youth Research & Evaluation eXchange